Rittz does something a lot of artists are too scared to do check entitled, opinionated fans. Ask any Rittz fan any they will say the same thing - the man keeps it real. Case in point, on “Is That That Bitch?” Rittz doesn’t just rock the boat a little, he sinks it like he’s the Battleship world champion. I came for the funky bass line, stayed for the realness. Don’t get it twisted, Rittz is way more than just a fast flow. In fact, his growling flow really helps hammer home his frustrations. “I’m No Good” is painfully personal track where the headliner wrestles with his insecurities and issues and how they affect him, and yet at no point does he sound soft or lose his edge.
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The same aforementioned rappers and their machine gun flows also try so hard to put on a tough guy persona, and while Rittz definitely has an aggressive side, it’s his honesty and self-reflection that I find most engaging. It’s catchy and well-executed but doesn't overshadow the point of the song, which has more to do with that other myth. In fact, his hooks are a strengths on this album and this is one of the best examples. While I love bars just as much as Agustus Gloop, that type of rapper will often deliver a hook like a one armed boxer and it results in a track that feels incomplete. First, those with machine gun flows often depend too heavily on them, sacrificing structure for bars on top of bars.
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“I’m No Good” dispels two myths about rappers like Rittz. His lightning fast flow has a more wavy, laid-back feel, like if Usain Bolt took some quaaludes and still set a world record.